Ikonik Media, Inc.

Video Streaming & Online Video Delivery

The landscape of online video delivery is complex, and changing every day. An increasing device reach, a variety of delivery standards and formats, and rapidly rising viewer expectations make this a very exciting opportunity for building more meaningful user engagement. And it also means that you need a robust solution that doesn't just adapt to the cutting edge, but creates it. Welcome to your long-term Online Video Strategy partner.

The Four Components of an Online Video Strategy

Successful online video delivery requires four main elements working together seamlessly and efficiently.

1. The Content Delivery Network (CDN)

The CDN is the delivery network placing content near the end user, no matter where that user may be located around the world. A quality delivery network is also capable of sustaining the bandwidth necessary to deliver content to scale.

2. The Management Console and Publishing System

The management console provides the ability to organize content, as well as the ability to assign metadata, tags and labels, various encoding renditions, set usage policies and rights, define ad policies and placement, and to associate additional assets such as closed captions with your content. A good management console will also allow the user to group content into playlists to create dynamic feeds, build and manage various video players, and to syndicate content across a variety of content outlets.

This system also allows for the creation of publishing profiles, providing the ability to specifically target device families in a defined way, providing the best end user experience for your audience.

3. The Player Environment

The player environment is the presentation environment of the content, whether it is a single video, a playlist or feed with various categories and search functionality, or a portal for the discovery of new content. The player environment presents the content.

Our "out-of-the-box" players meet a vast percentage of needs, but custom players can also be developed that go way beyond simply re-skinning. Learn more in our Custom Player Development section.

4. The Media Content

Today’s viewers consume internet video across a broad range of devices from browser to mobile device to living room, and across a spectrum of connection conditions from 3G to high-speed wireless and network-attached connections. This increasingly complex landscape demands a comprehensive approach to format selection. As a result, when we refer to Media Content, we refer to the group of assets needed to meet the delivery requirements of the strategy. This will likely include: (1) videos of various codecs at various bitrates possibly delivered via various standards or unique manifest files; (2) thumbnail assets of different sizes to meet the needs of various playback environments; (3) caption files for multiple languages;  (4) various other renditions of the video and/or audio to meet non-streaming needs, such as proxies or downloadable assets; and (5) other non-ad associated documents to be presented along with the video and/or audio.

We refer to these four components collectively as an Online Video Strategy.

The first two items contribute to performance and efficiency. The last two items will define the reach and usability of the strategy.

A True Enterprise-Class, Integrated Solution

Our role is to provide you with the best technology, service, value, and ongoing support in each of the four key categories detailed above. Ikonik Media is much more than an online video platform—we are your Online Video Strategy partner.